Danish

Danish

OPEN TO WORK

OPEN TO WORK

Strategist.

Designer.

Strategist.

Designer.

UX

Strategist.

Designer.

UX

I help brands build products that drive growth and spark innovation. For over 7 years, I’ve been creating solutions at the intersection of human needs and business goals, turning ideas into products that engage, scale, and deliver impact.
interior car concept
interior car concept
interior car concept
ipad withe wireframe sketch
ipad withe wireframe sketch
ipad withe wireframe sketch
Zeekr mix top view
Zeekr mix top view
Zeekr mix top view
Car central display
Car central display
Car central display
Abstract post-it
Abstract post-it
Abstract post-it

Brands I have worked with

Brands I have worked with

,,

Testimonials

William Bjöersdorff

Senior UX Designer @Zeekr

Sofia Chand

CEO @Girls Buzz

Isak Folenius

Senior ID @Folenius Design

Anton Romell

Chief Designer @Zeekr

Simon Adielsson

Head of HMI Design @Zeekr

Selected

Selected

Projects

Projects

Work

A sneak peak showcasing selected projects. Reach out for case studies.

Zeekr

Automotive UX

At Zeekr, I focused on shaping automotive interactions across various car segments. My work centers on designing interfaces that prioritize user safety, ease of use and consistency, while ensuring accessible features tailored to diverse, multi-level use cases.

UX/UI

INTERACTION

STRATEGY

Alfa-Laval

Distributed Control System (DCS)

I led the redesign and optimization of the UX/UI for Alfa Laval’s next-generation Distributed Control System (DCS) used in oil refineries. The updated interface led to reduction in functional inconsistencies and improved operator efficiency by 30%, providing quick and intuitive access to critical functions and tasks.

UX/UI

INTERACTION

PRODUCT

Djingo

On the go AI assistant

A foundational framework developed for an AI-first product designed to continuously learn from user behavior, adapt over time, and make decisions through ongoing reasoning. Its primary objective is to reduce digital clutter by providing timely, contextually relevant support for everyday tasks.

RESEARCH

UX/UI

INTERACTION

Faurecia

Smart Massage Cover

An IoT enabled massage seat cover designed for logistics professionals as an aftermarket product to enhance comfort and posture, addressing back pain and fatigue. Integrated with a user-friendly app and voice assistant, it offers safe, hands-free operation.

UX/UI

INTERACTION

RESEARCH

About

Hey! This is Danish. A Designer / Strategist based in Gothenburg

7Y+

Crafting products

100+

MVPs tested

100+

MVPs tested

7Y+

Crafting products

7Y+

Crafting products

10+

Products shipped

10+

Products shipped

10+

Products shipped

100+

MVPs tested

Designing for Humans
Designing for Humans

My mission is to build products with purpose and craftsmanship, working closely with designers, engineers, product managers, and other brilliant human beings.

With over 7 years of experience working in-house, as a consultant, and as a freelancer, I’ve collaborated with diverse cross-functional teams and adapted to every stage of product development. I focus on creating UX that strike the right balance between customer needs and business goals.

Beyond work, I’m passionate about storytelling and creativity. I read, enjoy music, make short travel films, and explore tools and design processes. More recently, I’ve started mentoring fellow designers and giving guest lectures, sharing what I’ve learned along the way.

My approach prioritises environment, people, and culture over standardised process. You can not “solve” design as an engineering problem. It involves empathy and genuine care for your customers.

With over 5+ years of experience, I have worked in-house, as a consultant and free-lanced at successful Automotive and non-automotive brands, becoming a designer driven by Craft, Courage, and Compassion.

I recently worked with Interaction design team at Zeekr in defining a scalable, consistent and multimodal framework across different product segments leading to a more unified UX, plus I helped in designing and prototyping tangible and non-tangible interfaces. Besides, I offer mentorship and am certified in web accessibility (WCAG).

Off work, I read and talk on design, enjoy music, create short travel films, and relax by the seaside.

Certifications
Certifications

Edx | ‘25

W3Cx: Web Accessibility Guidelines

Edx | ‘25

W3Cx: Web Accessibility Guidelines

Interaction Design Foundation | ‘23

Complex UI Design: Practical Techniques

Interaction Design Foundation | ‘23

Complex UI Design: Practical Techniques

Interaction Design Foundation | ‘23

Design for Discoverability Master Class 

Interaction Design Foundation | ‘23

Design for Discoverability Master Class 

Konzepthaus | ‘22

Blender Render Essentials

FAQs

What is your current role?

How does your past experiences help you design intuitive products?

How has your professional experience influenced the way you use tools and work with teams?

Do you give talks or run workshops?

How can I get in touch with you?

What is your current role?

How does your past experiences help you design intuitive products?

How has your professional experience influenced the way you use tools and work with teams?

Do you give talks or run workshops?

How can I get in touch with you?

Need a hands-on designer? Reach me at:

d.malik@strate.design

d.malik@strate.design

Find me elsewhere on the internet

Find me elsewhere on the internet

08:18

08:18

Designed & built in Framer by Danish Malik.

Designed & built in Framer by Danish Malik.

© 2025 DM

© 2025 DM